Project Spotlight: Mountaineer Gravel—Sustainable Adventure on Existing Infrastructure

One of the most responsible and sustainable ways to grow the outdoor economy is by enhancing and utilizing what already exists rather than building something entirely new. That’s exactly what Mountaineer Gravel does—repurposing West Virginia’s thousands of miles of unpaved public roads and rail trails into a world-class gravel cycling network.

Gravel cycling, one of the fastest-growing outdoor recreation trends, is a perfect example of sustainable infrastructure use. Instead of requiring costly new development, it transforms publicly accessible gravel roads and trails into an adventure tourism asset, benefiting both visitors and local communities.

“Mountaineer Gravel is a perfect example of how we can grow West Virginia’s outdoor economy in a responsible way,” says Susan Riddle, President and CEO of Visit Mountaineer Country CVB. “This project not only attracts visitors who are looking for a rugged, authentic cycling experience, but it also gives locals a new way to engage with their own backyard.”

Why Gravel?

Gravel cycling is booming— In 2023, the number of athletes who recorded at least one gravel ride on Strava increased by 55%, and events like Unbound Gravel continue to grow in popularity. The appeal? Freedom, adventure, and access to roads less traveled.

Unlike traditional road cycling, gravel riding takes cyclists off high-traffic streets and into West Virginia’s rugged landscapes, rolling farmlands, and historic communities. Some routes are smooth and scenic, while others serve up challenging climbs, rocky terrain, and fresh gravel that demands skill and endurance.

Building the Mountaineer Gravel Network

Instead of building new trails, the OEDC and Visit Mountaineer Country CVB  (VMCCVB) saw an opportunity to repurpose West Virginia’s existing gravel roads and trails into a world-class cycling experience. Village to Village Trails worked with local partners, used GIS mapping to analyze road networks, and developed a strategic plan for route selection.

• 28 routes spanning 5 to 75 miles, with half between 10-35 miles.
• 7 major hubs connecting destinations like Morgantown, Mason Dixon Park, Bruceton Mills, Masontown, Terra Alta, Rowlesburg, and Grafton.
• A mix of terrain—from crushed cinder rail trails to rugged backroads—with elevation gains averaging 1,000 feet per 10 miles for a true Appalachian challenge.
• Multi-day bikepacking route currently in development.

Looking Ahead

The excitement doesn’t stop here. VMCCVB is already planning an expansion of the Mountaineer Gravel network, working to connect additional routes and extend into new counties. Across the state, other partners are recognizing the power of gravel cycling as a tool for outdoor recreation and economic growth. The Mon Forest Towns Partnership (MFTP) recently launched its own gravel and bikepacking project, introducing over 30 day-ride routes and eight multi-day bikepacking itineraries to encourage more cyclists to explore the Monongahela National Forest region.

“Mountaineer Gravel has set the stage for a new way of thinking about outdoor recreation in West Virginia,” says Andy Williamson, Director of Outdoor Economic Development at the Smith OEDC. “By proving that existing infrastructure could be transformed into a valuable outdoor tourism asset, we’ve created momentum that’s inspiring others to follow suit. The launch of Mon Forest Towns’ gravel and bikepacking project is a direct reflection of that momentum—demonstrating that when communities embrace what they already have, they can build something truly impactful.”

By repurposing existing infrastructure, fostering sustainable recreation, and connecting communities, Mountaineer Gravel is proving that adventure is closer than you think—without the need for major development.