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West Virginia University Brad and Alys Smith Outdoor Economic Development Collaborative

Partner Spotlight: Visit Mountaineer Country CVB

A Champion for Sustainable Outdoor Recreation

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As West Virginia’s outdoor economy grows, so does the importance of sustainable tourism—ensuring that recreation benefits communities long-term without compromising the landscapes that make these experiences possible. The OEDC works with key partners like the many Conventions and Visitors Bureaus and tourism departments in WV to not only promote outdoor destinations but to actively invest in their development, stewardship, and accessibility. 

Tourism is a key driver of the outdoor economy, encompassing a wide range of industries and partnerships. At the heart of this ecosystem are Convention & Visitors Bureaus (CVBs), which serve as more than just promoters of a destination—they play an essential role in destination development, management, and stewardship. When CVBs actively invest in outdoor infrastructure, engage with local communities, and help shape the visitor experience, it’s a win-win for both residents and travelers when done with sustainability in mind. 

Coopers Rock State Park Overlook


The OEDC is proud to partner with CVBs across the state, recognizing their role as champions for outdoor recreation and community growth. One CVB stands out for going above and beyond in this mission: Visit Mountaineer Country CVB.


Partner Spotlight: Visit Mountaineer Country CVB—A Champion for Sustainable Outdoor Recreation

Tourism is more than just attracting visitors—it’s about creating experiences that enrich local communities and preserve the places we love. Visit Mountaineer Country Convention and Visitors Bureau (VMCCVB) is leading the way in North Central West Virginia, leveraging its expertise to not only promote the region but actively invest in its outdoor assets, ensuring a more sustainable future for residents and travelers alike.

VMCCVB’s mission is to highlight the best of Mountaineer Country—from its stunning natural beauty and rich Appalachian heritage to its vibrant local businesses and outdoor recreation opportunities. While many CVBs focus solely on marketing, VMCCVB goes beyond promotion, playing a direct role in destination development, management, and stewardship.

Investing in Outdoor Assets & Community Stewardship

VMCCVB’s impact can be seen in the projects and partnerships that enhance outdoor recreation across the region:

Visit Mountaineer Country Visitors Center

  • A Visitor Center That Immerses You in Adventure – Walking into the VMCCVB Visitor Center feels like stepping into a trailhead, with vibrant imagery of paddlers and cyclists adorning the walls, setting the tone for adventure.
  • Supporting World-Class Outdoor Infrastructure – VMCCVB is playing a key role in the leadership and development of the $6+ million Mountaineer Bike Yard, and leading its branding, marketing, and promotional efforts.
  • Driving Regional Connectivity – As a board member of the Mountaineer Trail Network Recreational Authority, VMCCVB is helping to expand and connect the region’s growing trail systems.
  • Pioneering Gravel Cycling in West Virginia – VMCCVB led the development of Mountaineer Gravel, the first comprehensive gravel cycling network in the state, set to launch in early 2025.
  • Educating the Next Generation of Stewards – Through Leave No Trace “Youth Outdoor Steward” courses, VMCCVB is teaching 5th graders in Mon, Preston, and Taylor counties about responsible outdoor recreation while introducing them to career opportunities in tourism.

Looking Ahead

VMCCVB’s commitment to sustainable tourism doesn’t stop here. They continue to advocate for authentic and smart outdoor recreation development that balances economic growth with conservation. For those interested in shaping the future of tourism in North Central West Virginia, don’t miss their upcoming Tourism Summit on May 5th .

By championing sustainability, access, and outdoor education, VMCCVB is proving that tourism can be more than just a revenue driver—it can be a force for lasting, positive change in our communities.

To learn more about VMCCVB's efforts to get Mountaineer Gravel off the ground, check out this blog post.